Privacy Policy

At Modern Wear Shop, we believe that protecting your privacy is as important as providing you with the latest contemporary fashion. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website and make purchases.

1. Information We Collect

Personal Information You Provide

• Contact Details: Name, email address, phone number
• Shipping Information: Delivery address, shipping preferences
• Payment Information: Credit/debit card details (processed securely through our payment gateways), PayPal account information
• Account Information: Username, password, order history, wishlist items
• Communication Records: Customer service inquiries, feedback, and reviews

Automatically Collected Information

• Device Information: IP address, browser type, device type, operating system
• Browsing Data: Pages visited, time spent on site, click patterns, referring website
• Location Data: General geographic location (country/city level) for shipping and tax purposes

2. How We Use Your Information

• Order Processing: To process and fulfill your purchases of our contemporary fashion items including co-ord sets, dresses, accessories, and outerwear
• Customer Service: To provide support and respond to your inquiries about our products
• Personalization: To recommend fashion items that match your style preferences based on browsing history
• Marketing Communications: To send you updates about new collections, sales, and fashion trends (only with your consent)
• Website Improvement: To enhance your shopping experience and optimize our website performance
• Security: To detect and prevent fraudulent activities and protect your account

3. Data Sharing and Disclosure

Service Providers

We share necessary information with trusted third parties who assist us in operating our website and serving our global customer base:

• Payment Processors: PayPal, Visa, MasterCard, JCB for secure payment processing
• Shipping Partners: Logistics companies for order delivery worldwide (excluding some remote areas and parts of Asia)
• Analytics Providers: Tools that help us understand how customers interact with our fashion collections

Legal Requirements

We may disclose your information when required by law or to protect our rights, property, or safety, or that of our customers.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

4. Data Storage and Security

Storage Locations

Your data is stored on secure servers located in the United States and may be processed in other countries where our service providers operate.

Security Measures

• Industry-Standard Encryption: All transactions are protected with SSL encryption
• Secure Payment Gateways: We use PCI-compliant payment processors
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Security Assessments: Ongoing monitoring and testing of our security systems
• Data Minimization: We only collect and retain information necessary for business purposes

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

5. Your Rights and Choices

Access and Control

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Object to or restrict certain processing activities
• Request data portability
• Withdraw consent for marketing communications at any time

Account Management

Through your Modern Wear Shop account, you can:

• Update your personal information and preferences
• Manage your saved payment methods
• View your order history and track purchases
• Manage your fashion wishlist and style preferences

6. Cookies and Tracking Technologies

What We Use

• Essential Cookies: Required for website functionality and secure shopping cart operations
• Analytics Cookies: Help us understand how customers browse our fashion collections
• Preference Cookies: Remember your style preferences and account settings
• Marketing Cookies: Used to show relevant fashion advertisements (with your consent)

Your Choices

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect your shopping experience and limit access to some features of our website.

7. International Data Transfers

As we serve customers globally (excluding some remote areas and parts of Asia), your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

8. Children’s Privacy

Modern Wear Shop does not knowingly collect personal information from children under the age of 16. Our contemporary fashion collections are intended for adult shoppers. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the “Last Updated” date.

10. Contact Us

Thank you for trusting Modern Wear Shop with your contemporary fashion needs. We are committed to protecting your privacy while providing you with a seamless and stylish shopping experience.